Under the slogan of “The Three Stadiums of Happiness”, the Government of the Canary Islands, through the Regional Ministry of Tourism, has launched an ambitious campaign centred on Spain, the United Kingdom and Germany. This has involved the signing of an agreement with the three great football stadiums in these countries: the Santiago Bernabeu in Madrid, the Emirates Stadium in London, and the Alliance Arena in Munich, which will be housing an exhibition for 21 days to publicise the Canary Islands’ assurance of “satisfaction guaranteed”.

This campaign will be publicising throughout Europe the new corporate image of the Canary Islands. . It will also feature the many opportunities as a holiday destination offered by the archipelago in addition to its internationally famous beaches. Renowned for their blue and crystalline waters, always at a temperature of between 18 and 23 degrees, the Canary Islands are ideal for bathing at any time of the year.

To talk only of the beaches would be to ignore the surprising natural settings, extensive leisure and relaxation amenities, immaculate golf courses and rich cuisine, still unfamiliar to many. . In addition are the infrastructures and services for the holding of conferences, conventions and seminars.